Alessandro MARRAROSA
Alessandro began his career at a trust company in Lugano, later moved to the Swiss Post Group where he first held roles in IT and then in leadership for consulting and sales to business customers. In 2012 he founded the Swiss e-commerce association NetComm Suisse. He served as sales manager for a number of Software companies in Switzerland. He later founded a consulting firm with the goal of supporting companies in digital transformation and has been responsible for business consulting for a large Swiss bank in Switzerland since 2022.
A deep connoisseur of digital techniques, he is active in numerous working groups on new technologies and teaches digital marketing, digital sales and e-commerce at vocational schools and universities in Canton Ticino. He is a member of the associations Swiss Marketing and Ated - ICT Ticino and responsible for Digitalswizterland and Startup Academy for Italian Switzerland.
COMPETENCIES
- Training and corporate culture
- Sales digitization
- Digital strategy and consulting
“Innovation distinguishes between a leader and a follower.”
It’s easy to jump on the bandwagon and follow along with what everyone else is doing. But true leaders are the ones coming up with out-of-the-box ideas that set a new standard for “business as usual.”